The very first Whole Foods annual sustainability report and the accompanying web copy & social posts
BEFORE IT GOES IN YOUR CART, IT GOES THROUGH US
For decades, Whole Foods Market’s mission has been to nourish people and the planet. Their Sustainability Report is a transparent look into that commitment, showcasing their work in the areas of climate, carbon and water, waste and packaging, responsible sourcing, and impact on people. It’s that impact–not just the relaying of data points–that needed to be captured and told. By presenting what these efforts mean to team members, suppliers, communities, and customers alike, our goal was to instill pride and hope, showing both audiences that this purpose-driven company is maintaining its high standards of excellence and care.
Every part of our process, from concept to execution, needed to reinforce the confidence that Whole Foods Market has spent decades building. Providing our Annual Report Strategy, Communication Strategy, Graphic Design, and Copywriting services helped convey the company’s core beliefs that customers should know where their food comes from, how it’s grown, and with what ingredients. Which meant that this wasn’t just a Sustainability Report, it was a culmination of 40 years of the Whole Foods Market mission and vision.
"HUNT, GATHER DIDN'T JUST DESIGN A BEAUTIFUL REPORT, THEY HELPED US TELL OUR SUSTAINABILITY STORY MOST EFFECTIVELY, SHOWING TEAM MEMBERS AND CUSTOMERS WHAT FOUR DECADES OF CARING FOR PEOPLE AND THE PLANET AT WHOLE FOODS MARKET MEANS."
— Caitlin Leibert, Vice President of Sustainability, Whole Foods