The ask: Improve Tylenol's SEO while presenting information to consumers in an approachable, digestible way.
When Googling queries like "ways to cure a headache" or "headache relief", Tylenol's website was number 13 in the results. Tylenol tasked ISL with getting them back on the winner’s podium. Within a month of the new copy going live, Tylenol’s website was on the first page of Google results.